NIAA宣布具有独特视角的年度会议发言人

"No matter what business you are in, you have to realize we are in a more global marketplace than we have ever been," says NIAA Annual Conference speaker, Mark McCully, VP Production, Certified Angus Beef. "With the speed of communications, and the transparency necessary today, we need to think globally starting right now. U.S. agriculture, being a traditional industry, has perhaps not thought big enough in the past. The NIAA Annual Conference will put a spotlight on this issue."

2017年NIAA年度会议议程于2017年4月3日至6日在俄亥俄州哥伦布举行，重点关注粮食生产的全球化，并以行业，学术和政策专家为重要的界限。

McCully将在2017年4月5日（星期三）举行。他说，他的组织使他对生产者和消费者的观点都有见识。“经过认证的安格斯牛肉是由牧场主董事会组成的生产者，并以非营利性品牌为基础，其使命是增加对我们的牧民的需求。关于我们消费者的感知。”

“消费者想要什么,他们会y for. That has been the business model for Certified Angus Beef," says McCully. "It is all about adjusting to what the consumer is saying. That consumer could be in Japan, Atlanta, or the Middle East. They all have different preferences, and they all create demand for US cattle."

McCully's presentation is titled "One Billion Pounds and International Trade." The one billion pounds refers to exceeding sales of one billion pounds of Certified Angus Beef® brand product in 2016, a milestone of growth for the brand. Looking toward the next billion pounds, McCully says there is room for tremendous U.S. growth, but there is also a demand for grain–fed high quality Certified Angus Beef® products around the world.

“我们正在研究新的中产阶级，甚至是新兴的上层阶级，因为这些国家中的一些国家都在经济上成长。他们想要高质量的蛋白质，这是像我们这样的优质品牌所在的地方。”如果今天该品牌的全球业务约为15％，麦库利说：“这将不得不增长，因为我们想到了20亿磅的销售额。”

这是麦克库利（McCully）举行的第一次NIAA年度会议，他说他为该组织的工作表示赞赏。他说：“他们正在为重要主题提供一个论坛，创建对话和一个可以共享经验的机会。根据麦克库利的说法，这就是进步的地方。”

After the Annual Conference closes, NIAA will host an added forum on April 6th, on animal well–being," Animal Care Standards – How Laws, Company Commitments, and Public Perception Have Changed the Landscape."

注册和会议前的AG巡回演出将于4月3日提供。

有关议程信息和演讲者，请访问NIAA网站，www.animalagriculture.org。