下一个大8消费趋势

资源：am

amhas released its second annual list of global consumer trends.

Based on in-depth research from ADM’s proprietary Outside Voice^SMconsumer insights platform, ADM provides a breakdown of each growth space poised for takeoff in the new year.

“Consumers today continue to navigate a tumultuous environment that has uprooted every aspect of their lives," says Brad Schwan, vice president of category marketing for ADM.

"This has led forward-thinking brands to develop new solutions purpose-built to help consumers establish a sense of normality for themselves, their families and their pets. We’re seeing everything from foods, feeds and beverages that promote gut health to plant-based meat and dairy alternatives to biodegradable packaging.”

每一个空间代表了op增长趋势portunity for forward-thinking brands eager to maintain relevance with today’s consumer.

Below are the eight key consumer trends fueling current and future global growth according to ADM:

1.对整个自我的滋养
Consumers want to be more proactive about supporting their mind and body through a balanced approach to diet and lifestyle. While this is a long-term trend, the recent global pandemic has placed renewed interest on mental well-being, with many looking for more effective ways to cope with stress and anxiety. Wholesome nutrition is one important way consumers are looking to support their holistic well-being. In fact, ADM Outside Voice^SM发现37％的全球消费者期望他们吃的零食可以改善他们的心理健康。

2.基于植物的生活方式
随着消费者寻求功能性，有益健康的营养来支持健康，环保的生活方式，一种灵活的饮食方法已成为主流。实际上，预计替代蛋白很可能占2035年总蛋白质市场的11％。forward alternative for consumers who are paying close attention to their body’s nutritional needs. Food and beverage brands, in response, are broadening the landscape of nutrient-dense plant-based options for consumers, aiming to meet their growing demand for products that are sustainable, health and wellness oriented and safe.

3. Microbiome as the Root of Wellness
随着时间的流逝，人们对微生物组的意识一直在增长。来自外部声音的数据^SMindicates that 58% of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health. Today’s consumers are looking for foods, beverages and supplements that support gut health and overall well-being. Linked by consumers to immune function, aspects of metabolic health and even mood, mental acuity and feeling energized, consumers’ approach to supporting a healthy gut is evolving from reactive (seeking foods to alleviate discomfort) to proactive (tailored and customized pre-, pro- and postbiotic solutions), as they strive to achieve greater empowerment over their personal health and well-being.

4.清洁和透明采购
Consumer demand for ‘clean label’ products, which they consider to consist of real, kitchen-level ingredients, has become table stakes. Today’s shopper is consistently searching for foods and beverages containing real, simple ingredients that can help promote a healthy, sustainable lifestyle. This has led to a desire for transparency across the entire product lifecycle, from how it’s made to how it’s packaged, and beyond. This is especially true during COVID-19, with consumers placing an increased emphasis on learning where their food comes from and trying to ensure the health and safety of themselves, their families, their pets and their communities. As consumers become more sophisticated in their understanding of the products they consume, 58% of global consumers say they will be more attentive to locality claims as a result of COVID-19.

5.宠物的人性化
宠物通常被视为家庭的一部分 - 这种趋势随着时间的流逝而存在，但在大流行期间的力量加速。这扩展到了宠物的食物，许多宠物父母将他们的购买价值和偏好转移到了毛茸茸的同伴身上。

There’s been a 41% increase in “all natural” pet foods launched globally. Likewise, ADM Outside Voice^SM还发现，30％的全球宠物主人花了大量时间研究去年的最佳食品选择。随着消费者因改变生活方式和重返工作的挑战，他们将继续监视宠物的整体福祉，以确保他们提供旨在帮助他们照顾思想和身体的食物和补品。

6. Precise & Responsible Animal Feeding
动物产品供应链的相互联系是当今消费者的最重要的。人们对优化的饲料解决方案的需求增加了，该解决方案以有效，环保的方式为各种动物物种提供支持人类和动物的营养。

This is driving brands to begin providing digital documentation explaining how the animal was raised, particularly related to its consumption of antibiotics and/or growth hormones. Nearly half (49%) of consumers are willing to pay a premium for products with high quality assurances and verifiable safety standards.

7.可持续的善良
Consumers see sustainability as a moral imperative as they connect it to what is right and ethical, their community and the environment. In fact, 47% of global consumers say they are now more attentive to sustainability claims. This has sparked demand for ethical production and sustainable sourcing practices – such as regenerative agriculture and carbon negative production to protect the food supply of the future. Brands are responding by taking positions on environmental matters, aiming to reflect their commitments to increasing the sustainability of their production and distribution systems.

8. Advanced Renewables & BioSolutions
Today’s consumers are more conscious of the environmental impact of their consumption and the food system at large, with a specific focus on the use of finite materials and physical waste. With 38% of global consumers being willing to pay more for products made with sustainable materials⁵，良心的消费者正在密切关注寻求满足家庭，环境和当地社区需求的食物，个人护理和家庭护理产品。而且，消费者越来越相信公司应承担更大的责任，以减少从开发到处置的浪费和能源利用。

am, a global powerhouse in human and animal nutrition, is positioned to provide these brands with the insights and novel solutions needed to meet consumer needs as they evolve in today’s ever-changing marketplace.