Working on a flexible ecommerce platform, Cargill Inc. is improving how it serves customers and works with channel partners, Taye Mohler, founder of Cargill’s digital experience office, said at a B2B Next 2019 workshop.
According toDigital Commerce 360, Cargill is working with its sales reps to improve how customers can place reorders through reps or via self-service, and how reps can help customers and channel partners with information ranging from innovative food recipes to how to deal with tariffs resulting from trade wars.
Cargill’s vision is to build out a flexible ecommerce platform that can support direct sales to customers and sales to major distributors who sell to other businesses, reportsDigital Commerce 360.
