WATT Global Media has acquiredFeed & Grainmagazine and its associated assets fromIDEAg Group LLC, an affiliate of theAmerican Farm Bureau Federation.
Based in Fort Atkinson, WI, the magazine has been the IDEAg Publications Group flagship publication and the leading business-to-business information source serving the American grain storage, milling and grain handling sector.
Feed & Grainhas been delivering authoritative journalism, critical industry information, and original content to customers across the feed and grain production chain since 1961. The readership circulation reach is more than 15,000 qualified and BPA-audited magazine subscribers, in addition to digital audiences engaged with the website, newsletter, webinars and the annual buyers guide.
Feed & Grainwill be published within the WATT Agrifood Group which also includesFeed Strategymagazine and digital channels focused on production animal feed formulation, nutrition, health, and feed safety. TheFeed & Grainstaff have been offered positions with WATT and will lead the continued brand growth.
“This acquisition is a further commitment and investment in providing services and information to the feed industry," says Greg Watt, president and CEO WATT Global Media. "The addition of theFeed & Grainaudience and clients is both complimentary to our current portfolio and synergistic serving manufacturers of compound production animal feed, the integrated poultry industry and pet food manufacturers.
"The full range of WATT resources will be integrated within theFeed & Grainbrand to enhance audience and marketer’s value."
“Feed & Grain's60 years of service to the industry has deepened AFBF’s industry connections in this space,” said AFBF President Zippy Duvall.
“We are excited to see this brand flourish for the next generation of owners and managers in the years ahead with WATT’s leadership. In today’s changing media market, an important part of the recipe for success is leveraging economies of scale. WATT Global Media can do just that with its portfolio of publications, while giving the team at Feed & Grain the opportunity to shine.”
AboutWATT Global Media
WATT Global Media has grown agrifood and pet food businesses with proven results for over 100 years. WATT’s brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.
