Tate & Lyle is expanding its successful partnership with distributor Azelis in Europe into three new countries, Greece, Bulgaria and the Republic of North Macedonia, from early 2022.
This means Azelis will now be the distributor of Tate & Lyle’s broad portfolio of ingredients and solutions, including itsPROMITOR® Soluble Fibres,CLARIA® Clean Label StarchesandSteviasweeteners, to customers in 17 countries.
“We already have a strong relationship with Azelis and are pleased to be building on this with our new agreements, which will enhance our go-to-market capabilities and further develop our representation within these markets," Waldo van Malssen, Channel Sales Director, Europe at Tate & Lyle, says.
"We are confident it will help us enhance the relationships we already have with our customers, and enable us to continue delivering the bespoke solutions they require through our innovative plant-based ingredient solutions, including sweeteners, texturants and dietary fibers.”
Azelis is already Tate & Lyle’s biggest distribution partner in Europe and have worked together since 2003. The strengthening of this partnership will allow Tate & Lyle’s customers in Greece, Bulgaria and North Macedonia to benefit from Azelis’ extensive capabilities in solution selling, application and technical services, as well as their market knowledge and supply chain excellence.
“We are thrilled to further grow our relationship with Tate & Lyle across Greece, Bulgaria and North Macedonia," says Alessandro Monda, group principal manager at Azelis.
"Its product range is a great complement to our existing portfolio and this extension shows the confidence that Tate & Lyle has in Azelis as a partner.”
AboutTate & Lyle
Tate & Lyle PLC is a leading global provider of food and beverage ingredients and solutions.
